Every missed call answered in nine seconds. Every lead followed up until it books, or opts out. Regesta connects to your agency's phone, website, inbox and calendar. It responds to missed callers, qualifies inquiries, books appointments and reactivates eligible old quotes, without replacing your team.
Missed calls are missed opportunities. Think about the last time you needed somebody local. A plumber, a locksmith, anyone. You called, nobody picked up, and you did not leave a message and wait for them. You called the next one on the list and never thought about the first one again. Nobody does. If you don't pick up, you don't get the business. That happens at your agency every week and you never find out, because a policy you never wrote does not show up anywhere in your books.
Underneath all eleven roles it is one machine, and the machine is follow-up. Every call, form, chat and message that comes in gets answered, then chased for thirty days, then asked again every quarter for as long as they are on your book. Nothing that ever contacts your agency gets dropped.
But the missed call is only the leak you can feel. The rest is the revenue gap you can't, and it's bigger. The quote you worked up in March that nobody followed up on. The renewal that lapsed because nobody called. The customer with one policy who should have two. The review that never got asked for, and the one that never got answered. Every one of those is money you already earned once and lost anyway, and no agency loses it on purpose. They lose it because everyone is on the phone.
Eleven roles is the feature list. Underneath it there is one machine, and the machine is follow-up. It does not matter how somebody reached your agency, or whether anyone was there when they did. They all end up in the same place.
A text back in nine seconds on a missed call, a reply in seconds on a form or a message, at any hour and on any day. Answering inside a minute rather than after two is worth a 391% lift in conversion on insurance-heavy lead data. And if they are ready, it books them straight onto the calendar while you are asleep.
Nine touches, dense while they are deciding and then spacing out. It stops dead the moment they reply or book, so it follows up without ever pestering.
Insurance renews every year, so somebody not buying in March is often buying by October. Four touches a year, every year, means you are never more than ninety days from being in front of them.
Take a normal nine to five, Monday to Friday. That is 40 hours with somebody at the desk, out of the 168 hours in a week. For the other 128 your agency is shut, and somebody can still call you, fill in your form or message you, and find nobody there. Insurance does not get shopped for at 11 in the morning. It gets shopped for at night and at weekends, after the kids are down, which is exactly when every agency in your town is closed.
Hospitals run a rota. IT departments run a rota. They do it because some functions cannot be left uncovered, and they pay a premium for the privilege. Your agency has a function like that, and it is not coverage advice. It is communication. A new inquiry, a certificate a contractor needs before a job site opens, a renewal question at nine at night. Left unanswered, none of it waits politely. It goes somewhere else.
Nobody is staffing a desk at 8:58 on a Sunday night for an auto quote, and no agency your size ever will. So outside your hours, an AI employee covers the rota instead. That is 128 hours a week where your competition is closed and you are not, which is the only kind of advantage that doesn't require you to be better at anything. It just requires you to be reachable.
On call does not mean it decides anything. It means nothing lands unattended. It answers, finds out what they need, books what can be booked, and sends anything needing judgment to one of your people with the context already attached. Catch everything, handle what it can, wake the right person for the rest.
Before it answers a single call, we train it on your specific agency, so it knows everything about you: the lines you write, the carriers you place with, the cities you serve, how you actually quote, who handles what, and how you talk. You don't configure anything and you don't write any of it. We do the training, you tell us if it sounds like you, and everything it says from then on sounds like it came out of your office, because it did.
Somebody who hears back in nine seconds at nine at night has just learned something about your agency, and they learned it before you ever spoke to them. Being answered immediately is what people actually mean by professional, and it is the cheapest way there is to be the most organised agency in town. It also works on the customers you already have, which is where retention quietly comes from.
Everything on the left is a way a customer can reach your agency. Everything on the right is something that gets done about it. In the middle is the team member. Watch a real Tuesday afternoon run through it, and notice that website chat is one line into this diagram, not the diagram.
Nothing in this diagram requires anyone at the agency to do anything.
Tuesday, 2:14 PM. Your team's on other lines. The caller could be a $600 auto policy, or a commercial account with a fleet. You don't know, because it went to voicemail.
A fleet account that was one voicemail away from dialing the next agency on Google is booked for tomorrow at 9:30. After hours, weekends, all lines busy, same nine seconds.
Most won't, first time. That caller isn't finished with, they go straight onto the same follow-up every other lead gets: thirty days of texts and emails, then once a quarter for as long as they are on the book. A missed call is never just a text and a shrug.
People shop for insurance after the kids are down. The first agency to respond is usually the one that writes the policy, and at 11 PM that is nobody. But answering first only gets you into the running. What actually wins the policy is the follow-up nobody has time to do, and that is the half of this role that never gets talked about.
One form fill at 11:02 PM. A text on her phone, a notification on yours, and a record in the CRM, before anyone at the agency wakes up.
The first text gets you in the door. The next eight are what turn a quote into a policy. Roughly a quarter to two fifths of every quote an agency loses is lost to inconsistent follow-up rather than to price or to interest, and inconsistent is exactly what human follow-up is when everyone is already on the phone.
No reminders to set, no list to work, no note in a diary. It runs on every single lead, in the same order, at the same times, whether it is a Tuesday or Boxing Day.
Leads book themselves straight off the site or the text thread. Reminders go out automatically, so the appointment actually occurs, and the premium actually gets written.
The fleet lead from Role 01 didn't just say "call me sometime." They picked a slot, got two reminders, and showed up. No phone tag, no "let me check and get back to you."
Nobody at the agency scheduled this. It booked itself into a real open slot on Ray's actual calendar.
Website chat, text, Facebook Messenger, Instagram, WhatsApp. Wherever the lead shows up, it answers, qualifies, and books, and logs everything in the CRM.
Twenty-four carriers quoted side by side, by people who live here.
Get a quoteMost of them end with an answer, and somebody at the agency still has to go and do the work. Watch the right hand side instead. One conversation, and three systems updated by themselves. Nobody typed any of it, and nobody went back and entered it anywhere afterwards.
A renters-proof errand became a renters + auto bundle appointment, because it was trained on how your agency actually quotes and what you put together.
The same conversation could have started on Instagram at midnight. Same answers, same booking, same CRM entry. Use the buttons to switch channels.
Calls, texts, reviews, quote requests, one branded app on your phone. Not five logins, not "check the portal," not wondering what happened overnight.
A phone call, an Instagram DM, a web form, a Google review, a website chat and a WhatsApp thread, in one inbox, in order. Nobody had to go looking in six places.
This is what your team member did today, while your team did their actual jobs. Every item is a conversation that would otherwise have died quietly.
Calls caught, texts sent, quotes revived, reviews landed. Every one of these is a number you see, not a feeling you're sold. When this team member makes you money, you'll know exactly where.
Five logins, five bills, five places to look. One app instead.
Every renewal coming up, every renewal that already lapsed, every quote sitting open right now, and every quote you ever gave that never closed. It reactivates all of it, by text and by email, and keeps working it so your agency stays top of mind instead of whoever advertised at them last.
Every square is a household in the book
This is the role that pays for the other nine. Everyone in this database already knows you and already trusted you enough to ask for a number, and reaching them again costs you nothing. The figures below are why it works: the revenue is not in finding new people, it is in the people who already asked and never got called back.
A household with two policies with you retains at about 91%. A household with one retains at about 67%. Every single-policy customer in the book is roughly three times likelier to leave, and most have never been asked about the second policy. This role asks, every month.
Independent P&C agencies close roughly 22 to 30% of the quotes they give, the rest go cold. And industry data attributes 25-40% of that loss to follow-up failure, not lack of interest. Those people wanted a quote from you. Nobody ever called them back. This role does, every month, forever.
Every customer you help gets a one-tap review request. No response? It politely follows up for a month. You never chase a review again, they just accumulate.
Called about my auto going up ninety dollars. They requoted everything, moved me, and my home went down too. One phone call.
They get you found, because Google counts review quantity and rating towards prominence. Then they get you chosen, because a shopper looking at three agencies is reading the reviews before they dial one. It is the only thing in this offer that works before they find you and after.
Customer helped → one-tap request sent → gentle reminders for a month if needed → review lands on your actual Google Business Profile, where the next shopper is looking.
Your team tags the customer. Everything after that is your team member's job.
Google notices whether you respond to reviews, and so does every prospect reading them. Answered reviews are a ranking signal and a trust signal, and most agencies fail both.
They actually came out and looked at the shop before quoting. Found two things my old policy didn't cover.
Thank you, Marcus. Walking the operation first is the only way to write commercial coverage properly, glad it showed.
Renewal came in higher than I expected and nobody warned me. Took three calls to get an explanation.
Kelly, you're right that you should have heard from us before that renewal, not after. That's on us. Ray is calling you today to walk through the increase and see what we can move.
One gets the reviews, the other answers them, and between them your Google Business Profile is optimized every single month, forever. New reviews landing, every one answered, the rating and the count moving. Rating, freshness and response rate, the three signals Google reads, all handled every month without anybody at the agency touching it. We set the profile up properly at install, photos, description, categories and hours, and after that it never sits still again.
A five star gets warmth and a specific detail back. A two star gets an apology, ownership, and a next step with a name on it. Same voice, different register, because a copy-paste reply reads worse than no reply.
Anything under four stars is never auto-answered. It's flagged to you, because an upset customer deserves a person.
If you want it, we rebuild your site conversion-first: a page for every line you write and every city you serve, locally SEO-optimized so Google surfaces you, not the agency across town.
Twenty-four carriers quoted side by side · 4.9 stars, 88 Google reviews
The site is not a brochure, it's the top of the same machine. Pages get found, found pages ring the phone, and the phone is already covered by Role 01. Nothing arrives anywhere that isn't already handled.
The text catches them in nine seconds. Then it picks up the phone and calls them back itself, asks what they need, and ends it one of two ways: booked into a real slot on the calendar, or put straight through to someone on your team while they're still on the line.
Hi, this is the assistant at Hartwell Insurance. You called us a little earlier and we couldn't get to the phone. Sorry about that. What were you calling about?
Yeah, I wanted to get a quote on my truck and maybe the house too.
Perfect. Ray handles those together, which usually gets a better rate. He's open tomorrow at 9:30 or Thursday at 2. Which works better?
Thursday at 2.
You're booked. You'll get a text confirming it right now. Thanks for calling us back-… for letting us call you back!
The Revenue System is $497 a month, and joining locks that rate for as long as you're with us. Your rate never rises. The complete AI Employee on this page is configured to your agency on top of it.
The office closed hours ago. The customer's business didn't. She emails about adding two vehicles to her fleet policy, and the thread doesn't sit until morning, it gets worked right then, in the same inbox your team already checks.
Hi, we just picked up two box trucks for the business and need them added to our commercial auto. Can you help?
Happy to add them, Sarah. Could you send the VINs, where they'll be garaged, and the date you want coverage to start? I'll have this ready for the commercial team the moment I have those.
VINs attached, garaged at our yard on Route 46, want them on as of Monday.
The office is closed, but the customer's buying and service activity isn't. The original email stays the start of the conversation, it just doesn't sit there overnight collecting dust.
Ray doesn't open his inbox to a vague "customer emailed" ping. He opens it to a finished conversation and one clear next action.
Website chat, text, social DMs, and now email, the same AI trained on your agency, just meeting the customer wherever they actually wrote in.
This is the part an owner never gets to see. Calls arrive, your team catches what it can, and everything they can't catch is picked up, texted, called back, and then booked, transferred, or scheduled for a callback. Nothing is left sitting in a voicemail box.
Read the board again, but as a customer instead of an owner. Six people contacted your agency today and every single one of them heard back straight away. Not one of them sat wondering whether anyone got the message. That is what people mean when they say an agency is good to deal with, and it is the part your competition cannot copy by trying harder. They would have to be awake.
Your team took one call today. On any normal setup the other five are voicemails, and voicemails are people who are already dialing the next agency. Here, three booked themselves, one got put straight through to Ray, and one is on the callback list for the morning. Nobody at the agency did anything.
Same diagram, full traffic. Every line is a customer reaching your agency and something getting done about it, while your team writes policies.
Illustrative Hartwell day, matching the notifications in the app on this page. Your own totals are reported to you every month.
So the honest question isn't what any of this costs. It's how many policies the way in, the $497 Revenue System, has to save in a whole year before it has paid for itself. You already know the number that answers it. We don't, so put yours in.
This is the arithmetic nobody runs on their own agency. Eleven roles is a list, but they act on four different stages of the same journey, and a gain at each stage compounds into the next.
Stage one runs on your Google Business Profile, so it happens whether we rebuild your website or you keep the one you have. Reviews do two jobs at once here. Google names prominence as one of its three local ranking factors and says plainly that more reviews and better ratings can improve where you rank, so they get you seen. Then they are the social proof that decides which of the three agencies on the screen actually gets dialled. Reviews are the part of stage one nobody can opt out of.
Baseline is the sourced one: independent P&C agencies close roughly 22 to 30% of the quotes they give, so this uses 25%. The lift per stage is an assumption, which is why you can change it. Put 5 in if you are sceptical. Put 0 in and see what nothing is worth. At 20 a stage it more than doubles, and we are not going to stand here and promise you that.
Commission range from published 2026 agent compensation reporting; ranges vary by carrier, line and state, and renewal commission typically runs lower than new business. The figure you enter is your own, and nothing here is a projection of results.
These are published 2026 market rates for each role hired as its own service. Add them up.
of quotes independent P&C agencies give never turn into a policy.
of that quote-to-bind loss is attributed to inconsistent follow-up, not lack of interest.
real cost per acquired customer on shared marketplace leads. Your own book costs nothing to re-work.
retention on single-policy households versus bundled ones. The bundle conversation is a retention play, not an upsell.
higher conversion when an inbound lead is called within one minute rather than after two. The decay is exponential, not gradual: by an hour it has collapsed to a fraction. The dataset behind it skews to mortgage, insurance and education, which is to say it is your buyers, not a generic sales average.
Sources: industry P&C close-rate and follow-up data; bundled vs monoline retention data (incl. JD Power home insurance study); insurance lead-marketplace CPA reporting; lead-response conversion data from the Velocify study of roughly 3.5 million leads (one minute versus two minutes; dataset weighted to mortgage, insurance and education; study circa 2013 and widely republished since); local ranking factors and the role of review quantity and rating in prominence per Google Business Profile Help, "Tips to improve your local ranking on Google"; published 2026 vendor pricing for the separately-bought comparison. Screens above are a conceptual demonstration with illustrative agency data.
Every one of the eleven roles is either revenue you were about to lose or revenue already sitting in your own book. We train it on your agency, we install everything, we manage everything, and your team keeps doing exactly what they do now, except the phone buzzes with live ones.
One conversation gets it hired. Andrew Cherry · Regesta